About

I’m an integrated Creative Director, Senior Creative & writer with over 18 years of advertising and brand building experience.

I’m comfortable working across any media, from TV & print to digital, activation, experiential, and PR.

I worked for adam&eveDDB for over four years and BBH for five years before going freelance and working with some of the best agencies in London.

I love to get excited about work that is fresh, and a little bit odd. Work that has a cultural resonance. People are the lightning and ideas are the bottle.

My awards and nods include D&AD, Cannes Lions, Creative Circle, British Arrows, Shots, and many more.

In his time at BBH, Ric produced excellent work across a huge variety of clients, winning awards along the way. On top of that, he’s a great guy, too.

Nick Gill, ECD, BBH London

I worked really closely with Ric as a senior CD at BBH for many years. He's a super smart creative and delivers great work every time. On top of this he's a really likeable and decent person. He's loyal, dedicated and hardworking. I can't think of a single creative review at BBH when he hadn't come up with the goods. With clients demanding creative solutions, in ever less time but ever high quality, he's your man.

Kevin Stark, CD, BBH London

Ric is an immensely talented writer. Whether it’s pithy taglines or sweeping pros, he has a natural nose for tone, a dry wit, and can do what the best writers do; find a compelling story in anything.

Nick Kidney, Head of Copy & CD, BBH London

A lovely human. Open minded enough to attack every brief with the same energy and skilled enough to bring some proper craft to that work. Highly recommend.

Paul Matuszczyk, Head of Account Management, Publicis London

Ric is that great combination of being a very talented creative and a very decent person, two qualities that make him incredibly attractive to work with. Ric worked into me on HSBC when I was at Saatchi & Saatchi. He was super smart always delivering with quality and quantity ideas. Nothing was too much and his work was always presented on time and to the highest standard. I would thoroughly recommend anyone considering working with him.

Hugh Todd, Freelance ECD

It’s always a pleasure to work with Ric. He always manages to answer any brief in a fresh, new way. I always look forward to reviews when I’m working with him.

McKenzie Leary, Business Director, Uncommon London

Ric is a joy to work with. Lots of ideas, always high quality. As a leader, he’s a great combination of ‘creative’ and ‘director’. You usually only get one or the other, but he’s equally excellent at generating ideas and nurturing them for others. He’s also never afraid to push it and do something a bit different, which is the path that leads to gold.

Jamie Cordwell, Global ECD, Edelman